Beef Dry Rub: A blend of spices, herbs and salts that is applied to the outside of the beef and then rubbed over to form a coating. It can be applied directly before cooing or several hours in advance and used as a marinating technique. During the cooking process the Dry Rub will form a flavorful crust over the top of the beef called ‘The Bark’.
Paradise - For us, mild does not mean bland. Paradise is our mild level but it is all flavor! From the beginning when the sweetness flows over you then moving into a symphony of taste with a lingering flavor, it is all about the mellow pleasures from the beginning to the … next bite.
Cook Like You Mean It!